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Marketing

Google Tag Manager OAuth Integration

Connect Google Tag Manager to your application without building and maintaining the OAuth flow.

Google Tag Manager is Google's tag management system. Each user connects their own Google Tag Manager account through your OAuth app. Pathfix manages the authorization flow, stores and refreshes their tokens, and authenticates the requests your application makes to the Google Tag Manager API. What your integration does with that access is up to your code.

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How Pathfix helps

  • 01

    OAuth authorization

    Pathfix runs the authorization flow with your Google Tag Manager OAuth app, so users approve access on Google’s own consent screen.

  • 02

    Token management

    Each user’s access and refresh tokens are stored by Pathfix rather than in your application.

  • 03

    Token refresh

    Where Google Tag Manager issues refresh tokens, Pathfix refreshes them as they expire, so connections keep working after the first authorization.

  • 04

    Authenticated API passthrough

    Your application sends Google Tag Manager API requests through Pathfix, which adds the connected user’s credentials before passing them on to Google Tag Manager.

You own the Google Tag Manager OAuth application and its credentials, and your code implements the API logic.

Passthrough endpoint for Google Tag ManagerPOST https://labs.pathfix.com/oauth/method/googletagmanager/call

How to get started

  1. 1

    Register your app with Google

    Create an app in Google’s developer settings to get a Client ID and Client Secret. When asked for a redirect URI, enter https://labs.pathfix.com/integrate/command.

  2. 2

    Add the credentials in Pathfix

    In your Pathfix account, add an application, select Google Tag Manager from the providers and enter the Client ID and Client Secret.

  3. 3

    Choose your scopes

    Add only the scopes your integration needs. Google’s developer documentation lists what each scope allows.

  4. 4

    Test the connection

    Use Test Connection to connect an account in the API Playground and run a sample call.

  5. 5

    Let your users authorize

    Add the connect step to your app. Each user signs in to Google Tag Manager and approves the scopes you requested.

  6. 6

    Call the Google Tag Manager API

    Send requests through the Pathfix passthrough API using the provider reference googletagmanager.

Documentation

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